Sales promotions, advertising and marketing campaigns are used to promote businesses and their brands. Promotions and campaigns can consist of various activities. Prize draws, point of sale materials, direct mailing, advertisements and special offers are just some of the methods which can be used. Promotions and campaigns should be memorable and customer focused. They should also comply with legal requirements and advertising codes.

Overlooking these requirements and codes can result in:
• Legal action
• Adverse Publicity
• Withdrawal or amendment of promotions and campaigns

Avoid expensive mistakes and maintain brand reputation, by obtaining legal advice at an early stage. HJ Legal is experienced in working with clients and their creative agencies at all stages of creation and conduct of sales promotions, advertising and marketing activities. If you need advice on legal and CAP code requirements,get in contact via telephone or email.